Jersey cattle industry honors Bob Cropp and Ed Jesse for milk marketing reform efforts

Bob Cropp and Ed Jesse, professors emeritus of agricultural and applied economics, will receive the Award for Meritorious Service from the American Jersey Cattle Association and National All-Jersey Inc.

Cropp’s and Jesse’s efforts to establish an equitable, market-oriented milk pricing system have improved the bottom lines of Jersey businesses across the country, the groups say. The two played a significant role in advancing nationwide acceptance of multiple component pricing in the 1980s and getting it adopted in an overwhelming majority of milk markets today.