CALS team captures reserve championship in national student marketing competition

UW-Madison students did very well in student marketing competition sponsored by the National Agri-Marketing Association last week in Atlanta. UW-Madison placed second overall among 35 teams in the competition and earned $1,000 as part of the John Deere Signature Award, honors for Most Improved Chapter Management, 3rd place for its annual report and the award for the best Q & A throughout the competition.

A pair of UW-NAMA alums shared the limelight in Atlanta. Andrea Brossard Martin (B.S. ’05) was named Outstanding Professional, while Jon Anderson (B.S. ’92) was named NAMA Marketer of the Year.

Through a semester-long class led by LSC Faculty Associate and NAMA Advisor Sarah Botham, UW-NAMA students worked to create a marketing plan for a real-but-not-yet-in-the-market agricultural product. This year’s choice was Lucky Spread, a peanut butter alternative made from cottonseed. The target audience was moms of children with peanut allergies, and the campaign was founded on an online media platform with more traditional media implemented to augment the online initiatives. The presentation included a student-produced video, product label and collateral materials, complete market analysis, business proposition, action plan, financials and monitoring and measurement.