External Relations and Academic Affairs have launched their first paid social media ad campaign. The campaign targets admitted students for the Fall 2024 term and includes three videos featuring CALS Ambassadors. Join the effort by sharing posts from the CALS social media accounts or making your own posts.

The videos showcase the different ways CALS creates the foundation for success for our students and highlights key questions prospective students have when selecting a university. High school students look for smaller class sizes, building a community of friends and mentors, great advisors and career services, and unique classes that deliver hands-on learning experiences. The aim is to increase the number of new CALS students enrolled in Fall 2024.

The ads will direct viewers to a landing page with more information about the college and will run on Instagram along with (unpaid) social media content.

Share the videos!

The first video has been posted to CALS social accounts:
Instagram
Facebook
X
LinkedIn

The remaining videos will be posted on Apr. 1 and Apr .8.

Writing your own post? Use the hashtags:

• #GrowYourFuture
• #YourPassionYourFuture
• #FutureBadger

Questions about the campaign? Contact Nicole Lederich at nicole.lederich@wisc.edu.