CALS faculty, staff and grad students are invited to share their opinions about cheese spread to help a team of agricultural and applied economics (AAE) students on their senior capstone project. The team is serving as consultants to their partnering client, Pine-River Pre-Pack, and are conducting consumer research to better understand perceptions and purchasing habits surrounding one of Pine River’s cheese spread products. The data collected through this survey will be used to help inform the marketing strategy the student team designs and will guide their recommendations to Pine River to assist with future decisions surrounding these products.

The survey should only take a few minutes to complete. Individual survey responses will be kept confidential and only used for summary purposes.

Contact Kelly Herness at kherness@wisc.edu with questions.