Drawing on the expertise of leading science communication scholars from six countries, The Oxford Handbook of the Science of Science Communication not only charts the media landscape – from news and entertainment to blogs and films – but also examines the powers and perils of human biases – from the disposition to seek confirming evidence to the inclination to overweight endpoints in a trend line. In the process, it draws together the best available social science on ways to communicate science while also minimizing the pernicious effects of human bias.
Scheufele is the John E. Ross Professor in Science Communication and Vilas Distinguished Achievement Professor at UW-Madison and in the Morgridge Institute for Research. His research deals with the interface of media, policy, and public opinion. Scheufele has co-chaired the National Academies of Sciences, Engineering, and Medicine’s Roundtable on Public Interfaces of the Life Sciences, and vice-chaired the recent Academies’ consensus report on “Communicating science effectively: A research agenda.”
Brossard is professor and chair in the Department of Life Sciences Communication at UW-Madison and an affiliate of the UW-Madison Robert & Jean Holtz Center for Science and Technology Studies, the UW-Madison Center for Global Studies and the Morgridge Institute for Research. Her teaching responsibilities include courses in strategic communication theory and research, with a focus on science and risk communication. Her research focuses on communication of controversial science with the Science, Media and the Public research group.