Need an updated department logo? University Marketing has you covered

As part of the ongoing efforts to align and leverage UW-Madison’s brand, University Marketing has updated the university’s brand and visual identity system. Small changes have been made to the UW-Madison crest based on feedback from campus community members.

The good news for CALS departments is University Marketing has created updated logos for many campus units, including our CALS departments. Visit this Box folder and navigate to the “CALS_All Departments” folder to find and download your unit’s logo. Additional unit logos can be added upon request.

Updated stationery will be available for purchase from DoIT’s Digital Publishing and Printing Services Online Store. Campus units are encouraged to use up current supplies of materials such as letterhead or business cards before ordering materials that reflect the updated visual identity.

For more information about the university’s updated the brand and visual identity system, check out University Marketing’s upgraded brand site at,

If you have questions, please contact Tricia Nolan, Assistant Vice Chancellor of University Marketing, at or 608-265-9005.