UW-Extension announces launch of educational video channel

University of Wisconsin-Extension announced the launch of a new online educational video channel ( to extend its mission of providing access to university resources and allow Wisconsin’s citizens to engage in lifelong learning.  The site provides more than 70 videos produced by trusted educators on topics such as community and economic development, agriculture, conservation, gardening, and health.

“This UW-Extension Video Channel is another way we are using technology to fulfill the Wisconsin Idea, sharing the University’s expertise and research with all state residents,” said Rick Klemme, Dean of UW Cooperative Extension.

The UW-Extension Video Channel also includes related content from UW Cooperative Extension and its partners such as print materials and Web resources.  “If visitors are interested in a topic after watching a video, they can immediately link to additional resources to learn more about it,” said Bret Shaw, Environmental Communication Specialist for UW Extension and Associate Professor in the Department of Life Sciences Communication, who helped develop the site.

Expanding access to educational video content is essential as research indicates most Internet users watch online videos every week. “Online videos are particularly watched a lot by younger people, so the video channel helps assure Extension and its partners are reaching this important demographic group,” said Shaw.

The channel also includes videos from partners such as the Wisconsin Department of Natural Resources and University of Wisconsin Sea Grant.  New content will constantly be added to the Extension Video Channel, and videos undergo a rigorous review process to assure they are scientifically accurate and contain up-to-date information.

For more information or to submit a video to be included in the video channel, contact Pam DeVore at or (608) 262-2770.