No other school in the nation has a better brand presence or recognition on the Internet than UW-Madison. That’s the basic meaning of the fact that the UW-Madison is rated as the top university in the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor. “The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leaped over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University,” according the announcement.
As described in a column by reporter Todd Finklemeyer in the Capital Times, “these TrendTopper MediaBuzz rankings are designed to measure the “brand equity” of U.S. institutions in terms of their impact on the Internet. The study looks at data collected from across the Internet — including social media and the blogosphere, as well as print and electronic media sites.”
“The Global Language Monitor says this analysis and ranking reflects ‘what is being said and stated on the billions of web pages that we measure,’” Finkelmeyer writes.