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LSC student’s film project wins award from Madison-area advertising group

Life sciences communications graduate student Noel Benedetti will receive a Madison Addy award later this month for a video she produced for the Wisconsin Aids Network. Benedetti made the one-minute public service announcement, “Another Statistic,” as a project for LSC 315, Introduction to Digital Video, taught by LSC professor Patty Loew. In addition to shooting and editing the video, Benedetti composed the music. Madison Addys are presented by the Madison chapter of the American Advertising Foundation.

“This was one of the best PSAs to ever come out of this class, and that’s saying something, because we’ve had some stellar PSAs,” Loew says. “It’s edgy and artistic and the music composition was wonderful. I’m really proud of Noel.”

Each of the 16 students in last fall’s class had the assignment of making a public service announcement for a Madison-area nonprofit group. Other videos produced by those students benefited the Goodman Community Center, the UW-Madison Arboretum, a cell-phone recycling project and many other worthy endeavors. Many of students from that class are now enrolled in Loew’s advanced video production class, where they are working together on a documentary about the 25-year-old Wisconsin Indian treaty rights movement. The documentary will be part of Tales from Planet Earth, a three-day environmental film festival to be hosted by UW’s Nelson Institute in November.

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