- Put the good stuff up front. Put your key message in the first two or three sentences, because that’s usually all that appears on the main online page. That’s what tells readers whether or not to click on the link.
- Make your headline a statement, not a label. “Lunchtime activity guidelines” is less useful to readers than “University rules forbid noon hour pillow fights.”
- Announcing an award or promotion? Make sure that the recipient has been notified and that the people bestowing the honor are ready to go public (sometimes recipients get an early heads-up).
- Please keep it simple. Avoid using multiple fonts, multiple font sizes and colors. This type of formatting often doesn’t work right when we post it, so we usually strip it out. Also, please go easy on boldface and italics. Please contact us if you have questions on this.
- Provide links to additional info — a website with more info, and contact info, both phone and email.
- Instead of forwarding an email to us, please see if your email software offers a “redirect” or “send message as new” option, or something along those lines. This preserves the original formatting, which makes it easier to cut and paste without a lot of cleanup, which means less opportunity for errors to creep in.
- Can we attach documents? Yes, but we’d rather you post them on your website and send us a link.
- Can we post photos? Yes again. If you think it will enhance your message, send them along. Small jpegs please. Caption info is appreciated.
- We may edit your announcement. Not for the heck of it, but to clarify, simplify, conform to style conventions or to better fit the eCALS format.
- If you have questions, send them to email@example.com or call Bob Mitchell at 262-3172.
College of Agricultural & Life Sciences