UW–Madison’s close partnership with growers across Wisconsin ensures quality crops and long-term viability for local farms. For decades, Andy Diercks, a fourth-generation potato farmer from Coloma, Wisconsin, has worked closely with vegetable researchers, such as Amanda Gevens, to improve crops, resulting in healthy harvests and robust friendships.

Learn more about their partnership and collaborative research efforts in this story on the UW–Madison’s State Impact website.

The 30-second video below, featuring Diercks and Gevens, is being shared widely by UW–Madison – including via paid TV ads.