Do you have an idea for an innovative product, service, or novel approach to a social problem? Would you like to develop your research or technology into products or services that can change the world?

Whether you’re just starting out or already launching a startup, UW’s Discovery to Product (D2P) is your connection to people, programs and resources to turn university research and ideas into impact. D2P programs and services are free and open to UW–Madison faculty, staff, students and employees of affiliate organizations in any school, college or discipline.

Funding Opportunities: 
Piloting Research Innovation & Market Exploration (PRIME) Grant
(Apply by September 26)
The PRIME grant will allow UW-Madison faculty, academic staff and students with an innovative commercial opportunity to undertake research designed to overcome critical market risk milestones, validate cutomer acceptance, and/or generate private and public funding. Learn more and apply.

Free Training Programs: 
Innovation to Market
(Apply by September 24)
If you’re just getting started, our Innovation to Market program will give you the tools to develop your idea, test its desirability and pivot, if necessary. The online fall session runs October 11-December 6. Learn more and apply.

More Programs this Fall:
(Apply by September 17)
Our Igniter program is for those who are farther along in their journey—ready to turn their research, technology or idea into a product, service or process. It will be offered October 3-April 16.

Expert Coaching:
Meet with our expert mentors any time for free advice and guidance on advancing your innovation. D2P mentors are veteran business developers, entrepreneurs, product managers, and startup executives, with wide-ranging experience across disciplines, industries and products. You don’t have to be a current or past participant in a D2P program. It’s never too early or late to get help with your project or startup. Set up a mentor chat.

Learn More at our Virtual Open Houses:
Meet D2P mentors and get an overview of training, mentoring and funding programs.

• Friday, September 8 (virtual): 12:30-1pm | Register
• Wednesday, September 13 (virtual): 4:30-5pm | Register
• Friday, September 15 (virtual): 12:30-1pm | Register

UW–Madison Innovate Week (Sep. 26-29)
Talks, panels, webinars and networking for campus innovators and researchers. From healthcare to life-centered design, climate tech, AI, business, social impact, and pathways to impact and career success. Coordinated by Discovery to Product (D2P) and the UW Innovate Network. Learn more and register.