Answer the call: Create or update your profile in the UW–Madison Experts Database

Whether it’s commenting on today’s politics or something a bit more obscure, University Communications can get some pretty interesting media requests. Fortunately, there are more than 1,200 people in the UW–Madison Experts Database who can help.

The Experts Database provides media with access to profiles of experts on everything from agriculture to vampires.

“Our faculty and staff have expertise in an amazingly wide range of fields,” says John Lucas, assistant vice chancellor for communications. “Pitching and placing them in the media is one way we fulfill the mission of the Wisconsin Idea, which calls for the sharing of knowledge across the state and world.”

If you are interested in joining the database, visit A profile can be created using your Net ID and password. For questions, email

Already in the database? Please review your profile and make updates, as needed.