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UHS campaign to reduce high-risk drinking via bystander intervention

In response to the 2015 Badgers Step Up (BSU)! survey data that indicated gaps in student knowledge on bystander intervention, the Chancellors Advisory Group on Alcohol and Other Drugs is launching a new campaign called “The 3 D’s,” aimed to reduce negative behaviors associated with high-risk drinking through bystander intervention. We ask for your partnership in promoting bystander intervention messaging in your units and social media channels.

The campaign aims to teach students different ways to help a friend that has had too much to drink: Be Direct and say something to the person, Distract the person, and Delegate tasks to other people that can help. The campaign uses BSU! data to correct misconceptions about bystander intervention.

Below is a sample image from the campaign that will be shared via social media channels and web platforms.