When people drive past Hancock Agricultural Research Station along 1-39, they’re going to know it. Station superintendent Felix Navarro had a new sign installed recently, one that’s a lot bigger and easier to read than the previous “dull” sign.
“I want this station to have more UW identity. We’re proud of what we do here and want to help make the general public more aware of how UW-Madison is invested beyond the Madison campus,” says Navarro.
The sign will even be visible at night. Navarro had Steve Grimmenga, the station’s maintenance specialist, figure out an inexpensive lighting system for at night.
And Navarro has another UW-branded sign in mind: “My next plan is to have a big red ‘W’ in front of our large Potato Storage Research Facility that can be seen from the highway,” he says.