PNAS article by Dietram Scheufele wins communication award

IMG_8533A 2014 paper written by life sciences communication professor Dietram Scheufele, titled “Science communication as political communication,” has been selected to receive the Communication of Science, Health and the Environment (ComSHER) Article of the Year Award from the Association for Education in Journalism and Mass Communication.

The paper, published in the Proceedings of the National Academy of Science, explores why scientific debates in modern societies often blur the lines between the science that is being debated and the political, moral, and legal implications that come with its societal applications. After delving into the dynamics that determine how issues are debated and attitudes are formed in political environments, the paper concludes with some advice for science communicators, encouraging them to ensure that the voice of the scientific community is heard in the broader societal debates surrounding science.

Scheufele, the John E. Ross Professor and Vilas Distinguished Achievement Professor at UW-Madison, is an expert on public opinion, emerging technologies in science, new media and politics. Learn more on Scheufele’s UW Experts profile page and his website.