CALS’ social media community supports the college in a unique way

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This birthday greeting was retweeted 333 times over the course of two days.

CALS held a fun 48-hour social media fundraising campaign last week in honor of the birthday of William Arnon Henry, the college’s first dean. The call to action was simple: Share or retweet the birthday greeting and $1 would be contributed to the CALS Annual Fund thanks to a generous donor.

Alumni and friends of the college responded in droves, particularly on Twitter. Even Frank Kaminsky, a recent CALS graduate and Badger men’s basketball star, got in on the action, retweeting the greeting to his 114,000 Twitter followers.

By the end, the campaign raised $375 via Facebook and Twitter for the CALS Annual Fund.