CALS held a fun 48-hour social media fundraising campaign last week in honor of the birthday of William Arnon Henry, the college’s first dean. The call to action was simple: Share or retweet the birthday greeting and $1 would be contributed to the CALS Annual Fund thanks to a generous donor.
Alumni and friends of the college responded in droves, particularly on Twitter. Even Frank Kaminsky, a recent CALS graduate and Badger men’s basketball star, got in on the action, retweeting the greeting to his 114,000 Twitter followers.Highlights by firstname.lastname@example.org. Bookmark the permalink.