Some things are worth the wait. This seems to hold true for Hook’s Cheese Company’s 20-year cheddar, which was released to much fanfare last week. Even at $209 per pound, most of the 450-pound supply was pre-sold, and those lucky enough to have sampled the cheese are enthusiastic about the result.
As reported in the Cheese Underground and the Wisconsin State Journal last week, Tony and Julie Hook are going to donate about half of the proceeds from the cheese – around $40,000 – to the Babcock Hall/Center for Dairy Research Building Fund. The story of the unique cheese and the special gift are also of national interest, showing up in the Chicago Tribune, Huffington Post and Forbes.
As described in the Cheese Underground blog post, the CDR’s Deb Boyke and WFAA’s Barb McCarthy were on hand to formally receive the gift during a dinner held at L’Etoile restaurant to unveil the cheese.
Why did the Hooks decide to support the CDR? Tony Hook explained the couple’s thinking in the Wisconsin State Journal story this way: “The dairy center has done so much good, we’re trying to help. They’re helping future generations and even our generation now,” he said.