Heidi Zoerb will lead CALS external relations efforts

Heidi Zoerb has been named CALS Assistant Dean for External Relations. She will begin on Dec. 19.  In this position she will serve as the dean’s chief of operations in external relations, lead the CALS communications team, work with the UW Foundation to advance the college’s development priorities, and advise the dean on matters related to the college’s public image, positioning and relationships with stakeholders.

For the past 16 months, Zoerb has been Director of Special Projects in the campus Office of University Relations. In that position she has served under Vice Chancellor Vince Sweeney to provide leadership on such initiatives as the Year of the Wisconsin Idea celebration, the implementation of a multimillion dollar alumni/donor data system, legislative relations during the 2011-2012 state budget process, and organizing a summit for members of 80 campus advisory boards.

Zoerb is very familiar with CALS and its stakeholders and has a broad range of experience with communication, marketing and external relations efforts across campus. She was on the CALS administrative team from 2007 to 2010, serving as Sr. Academic Planner and Director of Advancement and as Interim Assistant Dean for External Relations. Before coming to CALS she has held positions of Director of Marketing and Communications for the campus Division of Continuing Studies, and as Senior Director of Marketing and Research for the Wisconsin Alumni Association.

“We’re pleased to welcome Heidi back,” says CALS Dean Bill Tracy. “We will really benefit from her talents and her knowledge of the state, the university and CALS.”

Zoerb says one of the appeals of taking on this role at CALS is that the college has so much to offer its external audiences.

“CALS sits at the intersection of innovation and discovery and the practical implementations of those discoveries. Producing food, ensuring health, and supporting strong communities are critical to a
successful society. CALS does all of this work – in Wisconsin and beyond. I am so excited to return to the college and amplify those messages with external audiences.”





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