UW–Madison Smart Restart: For information about fall semester instruction and campus operations, please visit For COVID-19 news updates, see

The Lean Startup: Putting Innovation on Fast Forward – Oct. 18

Tuesday, Oct. 18, 2011
The Lean Startup:  Putting Innovation on Fast Forward
Register for this free event!

5 p.m. program followed by networking reception
Town Center at the Wisconsin Institutes for Discovery
330 N. Orchard St., Madison, WI  53715

Toyota launched the “lean” movement with its groundbreaking system for reducing production waste. But what if eliminating waste – time, effort, materials, mistakes – was built into a company long before it even had a production process — say at its very beginning?

Coined by Silicon Valley entrepreneur Eric Ries and the title of his New York Times bestseller, The Lean Startup offers a warp speed formula for getting to market more quickly and with better products.

Hear from a panel of local lean startup pioneers, including 94 Labs Co-Founder Greg Meier and NeuroGenomeX President Jackie Doeler, about this growing movement that already is generating a new breed of startups. Dan Olszewski, director of the Wisconsin School of Business’ Weinert Center for Entrepreneurship, will serve as moderator.