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Babcock invents ice cream to help woo Google

On Thursday, Madison’s WISC-TV sent a news team to the Babcock Hall Dairy Plant to film people taste-testing a new flavor of ice cream designed especially for the internet search giant Google. The ice cream, as yet unnamed, was created as part of a larger, city-wide effort to convince the company to choose Madison as the test site for a new ultra-fast, fiber optic internet network.

Appropriately, the vanilla ice cream features fiber—in the form of chunked up granola bars—as well as mini-M&Ms in Google’s signature colors. So far, only a small test batch has been made. Bill Klein, the plant manager, expects to produce a much larger batch in about a month.

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