Can you use the CALS crest on your web page? Where do you get it? How about Bucky Badger or the Motion W. Is it Emeritus Professor or Professor Emeritus? And how big a dash goes between “UW” and “Madison?” Is it UW-Madison, UW–Madison or UW—Madison?
You don’t have to guess or argue about this stuff. It’s all spelled out in a series of style guides available online.
These links should lead you to what you need to know: