Tips from the other side of the microphone

Take a look at a newspaper, and you’ll see headlines about healthcare reform, alternative energy, food and nutrition and our environment. It’s proof that the public’s interest in the issues CALS studies has never been higher. Reporters want to hear from you — but do you feel well equipped to manage those conversations?

If you’ve ever felt nervous about talking to the media, the CALS Communication Program is sponsoring a media workshop on Thursday, Sept. 10, from noon-1:30 p.m., in room 6201 of the Microbial Sciences Building. Three staff from University Communications — all former reporters — will share tips that will help you ensure your message is communicated accurately. The discussion will include advice on how to capture a reporter’s interest, how to handle media requests and how to conduct a satisfying interview.

We encourage any CALS faculty or staff who deals with the media (or expects to) to attend. Please RSVP to Michael Penn, CALS director of communications, at or (608) 262-2679.