Our man in the Macy’s parade

Chuck Kostichka will be an anchor at this year’s Macy’s Thanksgiving Day Parade. No, he won’t be in the broadcast booth. Rather, he’ll be hanging onto a rope under the Healthy Mr. Potato Head balloon.

“I will be helping to hold him in place and hopefully avoid another M & M incident like last year,” says Kostichka, superintendent of the College’s Hancock Agricultural Research Station. “ Spuds rule!”

The parade starts at 8 a.m. central time. It will be broadcast on NBC.

The United States Potato Board is sponsoring the Healthy Mr. Potato Head balloon in the Macy’s Thanksgiving Day Parade as part of a wider campaign geared toward increasing awareness of the powerful nutrition contained in potatoes.