CALS graphics and style guide

The UW Crest is the unifying visual element for UW-Madison.

uwcrest_web_sm_shado_fpoCALS External Relations strives to maintain the college’s graphic identity through the consistent use of logos and other graphics. We encourage you to use these logos and templates in your publications and presentations. We can also help you create department websites, letterhead and business cards conforming to the university’s Brand and Visual Identity Guidelines. University Communications also provides standards for websites, an editorial style guide and communications policies ranging from copyright statements to appropriate use of photography.

Download the CALS Logo

The CALS logo was designed for use on college publications, posters and other print items. Different versions have been created for web or video use and are available upon request.

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CALS logos are available in four file formats: pdf, jpeg, eps and png. Download the following CALS logo files in PDF format here:

For file formats other than what you see here, please contact Diane Doering at or 262-1988. Electronic letterhead (in MS Word format) and individual department logos are available upon request. Centered versions of all logos are also available.

CALS Stationary and Business Cards

Letterhead, business envelopes and business cards featuring the CALS logo can be ordered online through DoIt Digital Publishing and Printing Services. To set up an account and place your orders, click here. A sample of CALS stationary is shown here:


Download CALS Power Point Templates

Download Graphic Design Job Request Form