Consistent visual communications is a key to strengthen brand identity and add credibility to the UW-Madison, CALS and your department. You can get help with doing that by visiting this website to get copies of the UW Crest, CALS logos, letterhead and Powerpoint templates. The site has links to UW Brand and Visual Identity Guidelines. If you have questions about what’s there (or isn’t) contact CALS graphic designer Diane Doering.
Another site worth bookmarking details the UW communication policies. It covers advertising, trademarks, banners, social media, photos and more. Especially useful (for the word-fussy) is the editorial style guide, which answers such burning questions as when you do and don’t capitalize things like “professor, department, dean, chair and chancellor.”
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